Omnicom Health Group is the largest healthcare marketing and communications network in the world—partnering with clients to achieve meaningful change through better, more innovative communications. With more than 5,000 dedicated healthcare communications specialists from every corner of science, medicine, marketing, and communications, we recognize that it takes the best of talent to deliver the best of health.
When you join Omnicom Health Group, you have access to opportunities across the most networked network. What does this mean for you? Your journey may start with one Omnicom Health Group company then pivot to another, followed by a move to another where you take your career in a whole new direction building your skills and experience each step on your journey. We’re eager for you to carve a path that works for you – and we’ll help you make it happen.
Title: Group Experience Planner
Location: New York, NY
Department/Discipline: Customer Experience (CX)
Description:
The Group Experience Planner partners with the client and agency extended teams to provide leadership and focus in turning brand strategies into actionable customer engagement plans and to create innovative and marketable digital campaigns, programs and experiences.
Primary responsibilities
- Provide digital marketing solutions across customers and channels to improve the impact and efficiency of marketing communications
- Focus on developing and aligning digital strategy with the brand's and client’s business goals and objectives
- Keep current and ahead of marketing/advertising/digital and brand-specific trends in order to offer added-value to the client/creative product.
- Educate clients of the value of strategic services to their business--help them define needs and potential solutions
- Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts.
- Act as a key resource in new business opportunities and agency pitches
- Spearhead initiatives with creative and technical partners to create demonstrations and proof of concept prototypes to market to new and existing clients
- Play leadership role in strategic and tactical brand planning initiatives across multiple brands
- Participate in crafting tactical and Scope of Work plans
- Create and conduct learning seminars for clients and agency partners to share latest knowledge of new technologies and solutions periodically throughout the year
- Demonstrate good problem-solving and interpersonal skills as well as the ability to set priorities while handling multiple projects and to delegate work appropriately
- Manage junior members of the team, providing feedback and guidance to help them grow and advance within the organization
- Articulate agency POV with conviction. Become trusted and integral strategic advisor to the Client team
- Uphold the Company Values in all decisions and interactions
Qualifications/Requirements
- 7+ years Agency or comparable experience, in healthcare digital strategy and pharmaceutical marketing
- College degree, preferably in marketing, advertising, communications or science/medicine
- In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, customer care)
- Deep understanding of the technical nature of digital marketing solutions
- Experience in market research and testing of digital marketing
- Thorough understanding of the healthcare/pharmaceutical advertising/promotions industry and the unique regulatory and privacy requirements and challenges. Understanding of therapeutic categories/disease states
- Strong understanding of HCP and patient integrated marketing programs including email and display campaigns, e-detailing campaigns, search, mobile detailing and CLM (desirable) initiatives
- Excellent written and oral communication skills as well as superior computer skills: Word, Excel, PowerPoint
- Proven leadership ability with strong client relationship skills; maturity to handle independent senior-level client contact
- Experience managing and coordinating multiple strategy projects across internal teams and client relationships
Soft Skills
- Project professional, positive attitude toward all Agency members
- Over time, gain an in-depth knowledge of assigned product brands
- Develop knowledge of clients’ processes/procedures for all submissions
- Demonstrate support of the Agency’s goals and mission
- Act as an advocate of Biolumina; make decisions with the Agency’s and employees’ best interests in mind.
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
